Customers driving branded content

The rise in video marketing has come from a direct demand from the customers themselves. With busy lives and so little time, videos are quicker and easier to absorb large amounts of information.

For example, 79% of customers said they would rather watch a video to learn about a certain product then read text. Video has also proven to instigate more conversions, with 84% of consumers saying that they have been persuaded to purchase a product after watching a product video.

Video marketing helping to boost conversions

Many businesses that have adopted video into their wider marketing strategy have claimed to have seen a dramatic increase in their overall conversions and website traffic.

Video has even helped businesses understand their own products and services better, with 97% saying that they now understand their own products much better after initiating video into their strategy.

When asked about ROI and increases in conversions, 81% said that they accredited video with a boost to their conversion rates.

 

How are marketers using video?

We have seen marketers take onboard these numbers and start to use video more and more in their own strategies. Those that use video marketing are said to grow their revenue up to 49% faster from using video.

Video has also proved to be an optimal way of increasing brand awareness and recognition, with social video generating 1200% more shares than text and image posts combined.

 

To find out more about video marketing and how it could benefit you, contact us today!

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