
A bespoke approach to qualitative methodologies
More Insight is a brand new consultancy specialising in all things qual. Offering personalised, one to one service which is focused on you and your objectives. We’re professional, experienced and most of all, human. We’re dedicated to working as part of your team and in your way – from offering advice to holding your hand through an entire project – we’re here to make things as painless as possible whilst achieving results.
An extra level of understanding
The insights we can generate through qualitative research are extremely powerful. It’s the only way to understand the ‘why’. From getting under the skin of your audience to understanding how we can influence behaviour change (and everything in between). Qual goes beyond simply answering a question and looks to understand the reasons for the answers. Providing usable and effective insight.
Ready to chat?
Please get in touch at claire@moreinsightuk.com or 07786 118 934 for an informal chat through your needs. We’re here to work with you, for you and in your way.

Online or Face to Face
We specialise in a multitude of qualitative methodologies and can assist with all sorts of issues and objectives;
- Customer journey
- Conversion from each stage of the journey
- Motivations, triggers and barriers
- Choice criteria
- Creative or branding preferences
- Perceptions, preferences and issues
- Consumer needs and wants
- Gaps in the market
- New product extensions
- Impact of advertising campaigns
If there’s a why involved, we can answer it with qual. If in doubt, drop us a line and we can talk it through.

Online Community or Focus Groups?
One of our most powerful methodologies is the Online Community. These highly flexible portals allow us to create bespoke and secure online communities made up of 10-100 very specific participants representing your target audience. Here we can communicate over a short (1 week) or long (12 months) term period in a relaxed but focused environment – always with a view to understanding the consumer. We use a variety of tasks to encourage open, honest and rich response – through blog posts to creative ’pinning’ to live shopping video diaries – and everything in between!
We also believe in the power of the traditional Focus Group. There’s something to be said for being able to look your respondents in the eye, to be able to assess the non-verbal cues as well as the spoken response. These tend to be made up of 8 respondents and take place in an environment most suitable for that group of people.
Other areas include depth interviews, ethnography, assisted shops and category immersion. As we said above, it all depends on your brief and objectives, we’re here to guide you to the most relevant and effective methodology.

The Right People
We believe strongly in the importance of the respondent. Any qualitative research is only as good as the people we talk to and we ensure that we are always talking to the right people, in the right way and that all response is entirely open and honest.

Ready to chat?
Please get in touch at claire@moreinsightuk.com or 07786 118 934 for an informal chat through your needs. We’re here to work with you, for you and in your way.
Proud members of the Market Research Society (MRS) and The Association for Qualitative Research (AQR)