More Insight is a brand new consultancy specialising in all things qual. Offering personalised, one to one service which is focused on you and your objectives. We’re professional, experienced and most of all, human. We’re dedicated to working as part of your team and in your way – from offering advice to holding your hand through an entire project – we’re here to make things as painless as possible whilst achieving results.

An extra level of understanding

The insights we can generate through qualitative research are extremely powerful. It’s the only way to understand the ‘why’. From getting under the skin of your audience to understanding how we can influence behaviour change (and everything in between). Qual goes beyond simply answering a question and looks to understand the reasons for the answers. Providing usable and effective insight.

Ready to chat?

Please get in touch at claire@moreinsightuk.com or 07786 118 934 for an informal chat through your needs. We’re here to work with you, for you and in your way.

One of our most powerful methodologies is the Online Community. These highly flexible portals allow us to create bespoke and secure online communities made up of 10-100 very specific participants representing your target audience. Here we can communicate over a short (1 week) or long (12 months) term period in a relaxed but focused environment – always with a view to understanding the consumer. We use a variety of tasks to encourage open, honest and rich response – through blog posts to creative ’pinning’ to live shopping video diaries – and everything in between!

We also believe in the power of the traditional Focus Group. There’s something to be said for being able to look your respondents in the eye, to be able to assess the non-verbal cues as well as the spoken response. These tend to be made up of 8 respondents and take place in an environment most suitable for that group of people.

Other areas include depth interviews, ethnography, assisted shops and category immersion. As we said above, it all depends on your brief and objectives, we’re here to guide you to the most relevant and effective methodology.