Social Media’s Big Players
It’s important you choose the right social media platforms to focus your time and energy on. Choosing the wrong platform could mean you miss out on a huge portion of your target audience.
Which social platforms should you choose from?
When it comes to social media, there’s a few key players that you need to consider.
The second largest search engine online, many users will use YouTube to find an answer to their questions or solutions to their problems
Did you know: More than 500 million hours of video are watched on the platform everyday!
Facebook has been rated as the most impactful social platform for video, which is 8.4x higher than any other channel!
Did you know: 85% of Facebook videos are watched without sound, so make sure you either have subtitles, or you can get your point across without the need for sound or dialogue.
Twitter is a great place to directly reach your audience, so make sure everything you post has a personal feel that targets your users and ensure maximum engagement.
Did you know: 93% of Twitter videos are watched on mobile devices!
Video is taking Instagram by storm, with live video, videos directly in your feed and even more recently, with IGTV. You can also use Instagram for highly engaging ads, delivered straight to your target audience’s feed.
Did you know: 86% of top brands now have their own Instagram accounts, which has increased from 71% from last year!
Snapchat has used video as a tool to engage its user base since it first launched. Snapchat video ads deliver over 2x the purchase intent compared to TV, YouTube, Instagram and Facebook video ads.
Did you know: Snapchat users are watching 10 billion videos every day!
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